Product Leader · AI · Geospatial · Public Health · Community Builder

I see broken processes
and I listen first.

I've spent 15 years in rooms where people had problems they couldn't fully articulate yet. I help them figure out what they actually need, then I build it. AI, geospatial, public health, supply chain: the domain changes, the approach doesn't.

Chief Product Officer & Co-Founder at F&T Labs · Northern Illinois
Juliana McMillan-Wilhoit
30m → 5m
Time to answer a routine question — Sauk County (83% reduction)
50+
Public health professionals interviewed before writing a line of code
8h → 30m
Dashboard reporting time cut — Peapod
3 Conflicts
ENSITE deployed — Iraq, Afghanistan, Poland

Most tools fail for the same reason: nobody listened to the people who would use them. The technology is rarely what's wrong. I've built for public health departments, the U.S. military, and Fortune 500 supply chains. Every time, whatever the technology happened to be, the work started the same way. I went to the people first.

I'm not an AI evangelist. I'm a tools person. I'm interested in what's actually broken, and what the right tool is to fix it. Sometimes that's AI. Sometimes it's a Python script and a better process. That gap between "what the technology can do" and "what the team can absorb" is where I do my best work.

Public Health AI Geospatial Analytics AWS Bedrock & AI Architecture Supply Chain Defense / DOD Process Mapping

The pattern, across four domains

Different problems, different organizations, and the same way in every time: go find the people who live with the problem, and build from what they tell you.

5m
F&T Labs · Public Health AI
PH360: Built for the people running local public health
Tested 5+ LLMs, hand-coded the first prototype, interviewed 50+ users before writing a line of product code. HIPAA-compliant, Sunshine Law-ready, built on AWS Bedrock.
30m → 5m
Time to answer a routine question — Sauk County
Full story →
DA
U.S. Army Corps of Engineers · Defense
ENSITE: "Zillow for base camps"
PM for a product that had never existed. Set global data standards, built commander's-intent-driven UX, deployed to Iraq, Afghanistan, and Poland.
DA Medal
Department of the Army Medal for Civilian Service
Full story →
10×
Peapod Digital Labs (ADUSA) · Supply Chain
The demand model nobody had validated
Inherited a model driving multi-million dollar facility decisions. Nobody had ever stress-tested it.
8h → 30m
Dashboard reporting time cut
Full story →
180+
F&T Labs · Community-Based Research
CBPR in North Chicago: 25 interviews, 180+ surveys, 6 weeks
Standard research methods weren't going to work, so we went where people already were, community festivals and a parade, and asked what mattered to them.
Bilingual
English + Spanish executive summary delivered back to the community
Full story →
All case studies →
See all references →

Juliana McMillan-Wilhoit

Chief Product Officer & Co-Founder, F&T Labs · Northern Illinois.
Always happy to talk research, AI, public health, or product.

Get in touch → LinkedIn
Fulbright Scholar
Bulgaria · built a speech tournament that grew from 6 schools to 35+
Geospatial Rising Star
Awarded for ENSITE and geospatial community leadership
3× National Keynote
MCH Conference 2026 · WV GeoCon 2024 · KS Mappers 2023
Community Builder
2,000-person geospatial audience · AI for Public Health CoP