I go toward the hard rooms.

I'm a product leader with deep roots in geospatial analytics, supply chain, and public health. I've spent 15 years in rooms where people had problems they couldn't fully articulate yet — and I've learned that the right tool for the problem is rarely the first one anyone suggests.

My superpower isn't technology — it's the combination of genuine curiosity, deep listening, and the ability to translate what I hear into something that actually gets built. I ask better questions than most. I stay until I understand what's actually broken. Then I build the fix.

I'm Chief Product Officer and Co-Founder of Flourish & Thrive Labs — a WBE and SBA 8(a) certified public health technology company. I'm also a Fulbright Scholar, three-time national keynote speaker, and the person who built a library automation system for her own family because she couldn't walk past a broken process.

I've spent over a decade building, including taking F&T Labs from the ground up. Now I'm intentionally looking for my next chapter as part of a team: a defined product leadership role where I can go deep on the work I do best and commit to one product and one team for the long haul.

I also build communities around the problems I care about — not as a side project, but as part of the work. I grew a 2,000-person geospatial audience under the Tabulae Spatial brand, hosted Mappy Hours as a gathering point for the geospatial community, co-founded the Bulgarian English Speech Tournament Foundation (6 schools → 35+), and now run a monthly AI for Public Health Community of Practice. I've led multiple storytelling with data trainings for clients and spoken on national stages three times. The instinct is the same one I bring to product work: find where people are isolated or stuck, and create the thing that brings them together.

I'm based in Northern Illinois. I homeschool my daughter, co-run a company with my husband, and genuinely believe that the best product work starts with a real conversation.

"A few people in every work environment provide that combination of passion, positiveness, and genius that makes coming to work fun for others." — Dr. Jim Westervelt, Creator of GRASS GIS, U.S. Army Corps of Engineers
"She is able to meet people where they are rather than where she is." — Anna Fuselier, Vice Chair, BEST Foundation

The path that made the approach

Every role added a new domain. The instinct — go toward the people first — was there from day one.

2011 – 2012
Esri — Redlands, CA
Desktop Support Analyst
Technical support for ArcGIS products. Talked to users every day. Surpassed incident quota by 150% with one of the highest customer satisfaction rates on the team. This is where I learned that understanding how people actually use tools is a skill — and mine.
2012 – 2013
Fulbright ETA — Bulgaria
English Teaching Assistant + Co-Founded BEST Foundation
Taught English at a foreign language school in Varna. Volunteered with the Roma community. Co-founded the Bulgarian English Speech Tournament Foundation — grew from 6 schools to 35+ schools and 1,000+ students. Learned what it means to build something in a context where everything is unfamiliar.
2013 – 2019
U.S. Army Corps of Engineers (CERL/ERDC)
Community Planner → Product Manager, ENSITE
Built the military's first global site location tool. Deployed to Puerto Rico as GIS Team Lead after Hurricane Maria. Mentored by GRASS GIS creator Jim Westervelt, who gave me the advice I've carried ever since: go talk to the people who will use it before you build anything. Received the Department of the Army Medal for Civilian Service.
2019 – 2020
KPMG
Senior Geospatial Data Scientist
Built and commercialized three data and analytical products for M&A, real estate, and telecom clients — Synthetic Routes, the Qualified Opportunity Zone Viewer, and TeleGIS. First time in a pure commercial product context. Learned how to take a product to market.
2020 – 2023
Peapod Digital Labs (ADUSA Supply Chain Services)
Product Manager / Senior Network Strategy Analyst
PM for the demand model driving multi-million dollar e-commerce facility decisions. Ran the first validation the model had ever received. Built a systematic dashboard process that cut reporting time from 8 hours to 30 minutes. Ran this concurrently with Tabulae Spatial consulting work.
2020 – Present
Flourish & Thrive Labs (formerly Tabulae Spatial)
Chief Product Officer & Co-Founder
Built PH360 — a HIPAA-compliant, Sunshine Law-ready AI platform for local public health departments on AWS Bedrock. Interviewed 50+ public health professionals before writing a line of code. Achieved 83% workload reduction for Sauk County. WBE and SBA 8(a) certified. Also developed the MAP framework for AI adoption and lead trainings on it in our AI Community of Practice and at AOHC. Three-time national keynote speaker on AI in public health.
The Through-Line

Every role. One obsession.

Fifteen years across defense, supply chain, geospatial, and public health. The domains changed constantly. One thing didn't: I always ended up asking whether the data behind the decision could actually support the conclusion being drawn from it.

Army Corps of Engineers
Which datasets transfer across geographies? I evaluated data sources worldwide for global applicability and built the governance framework that decided what the military could trust.
KPMG
Three analytical products built on external data. Every one required understanding what the data could and couldn't say — and designing outputs that didn't overstate the conclusions.
Peapod Digital Labs
Inherited a demand model driving multi-million dollar decisions. Nobody had validated it. I ran the first PCA the model had ever seen — not because I was asked to, but because I don't trust a dataset until I understand its limits.
F&T Labs / PH360
AI for public health raises the same question louder: is what the model returns actually grounded in something defensible? I built HIPAA and Sunshine Law compliance into the architecture from day one — because the consequences of getting it wrong aren't just embarrassing, they're legal.

AI is not a substitute for thinking critically about your data. Using AI for data analysis is a signal to pay closer attention to the limitations — not less.

Recognition

A few highlights

Fulbright
Scholar — English Teaching Assistantship, Bulgaria 2012–2013
DA Medal
Department of the Army Medal for Civilian Service, 2017
National keynote speaker — AI in public health, geospatial
Rising Star
Geospatial Rising Star — Geospatial World Magazine, 2022
4.0
Master of Urban Planning, University of Illinois Urbana-Champaign
Summa
Summa Cum Laude, Wheaton College — 3.85 GPA, top 5% of class
Adjunct
Taught GIS at the college level — Wheaton College & North Park University
Speaking

On national stages — and available for yours

Three-time national keynote speaker on AI in public health and geospatial. I speak from the inside: the case studies are mine, the failures are real, and the audience walks away with something actionable.

National Maternal & Child Health Conference
2026
AI implementation for local public health departments — what's working, what's not, and how to start
West Virginia GeoCon
2024
Geospatial AI in practice: from research to deployed tools in the field
Kansas Association of Mappers
2023
Storytelling with geospatial data — how maps mislead and how to fix it
AI in public health Responsible AI implementation Geospatial analytics Storytelling with data Product leadership Human-centered AI
Invite me to speak →

The instincts behind the approach

I'm a verbal processor — I think out loud, I use voice memos constantly, I work through problems in conversation. My best insights come from talking through a problem with a real person, not staring at a document.

I'm diagnosed with ADHD and dyslexia. I didn't read at grade level until fourth grade. My career has been defined by having big ideas and thinking well — and having to work very hard to build the systems that help me execute on them. That's made me excellent at building systems. For myself, and for the organizations I work with.

I categorize tasks by focus level. I built an automation for my family's library holds because I couldn't tolerate a broken process at home any more than at work. I apply the same problem-solving instinct to my own kitchen table that I bring to enterprise-scale work. The scale changes. The instinct doesn't.

Listening Root cause diagnosis User research Process mapping Stakeholder translation Building in AWS AI architecture Geospatial analytics Product roadmapping Keynote speaking Community building Audience building Storytelling with data Training & facilitation Strategic planning
Achiever Input Maximizer Learner Belief
Bravery Perseverance Zest Creativity

Let's talk

I'm looking for a full-time product leadership role where I can commit to one team for the long haul.
Based in Northern Illinois, open to remote.

Email me → LinkedIn See the work